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The Knot Inc. - A Lifestage Media Company

(NASDAQ: KNOT)

advertising home

the knot

the nest

the bump

local advertising

market intelligence


 
TheKnot.com
The #1 wedding website with the most comprehensive resources and community for couples seeking planning advice and local connections.		 The Knot Magazines
The bridal bible with fashion, beauty, registry, and travel in a clutter-free format, plus regional wedding magazines in 17 top markets.
 
The Knot TV
High-quality, original wedding programming in a 24/7 streaming channel VOD.
 WeddingChannel.com
Interactive tools, a panel of experts, and the #1 place brides go for gift registries.
 

Largest Bridal Audience, Bar None

We reach more brides, more often, more effectively than any other bridal media property.

#1 Wedding Network

  • Over 3 million unique visitors each month
  • Among leading bridal sites, nearly 75% of page views are seen by our network brides

#1 in Bridal Membership

  • Over 5,300 new members join our network every day
  • 8 out of 10 US brides planning a wedding are active on our network
  • Only 20% membership overlap between TheKnot.com and WeddingChannel.com

Our Brides
Average Age ------------ 28 years
College Graduates ----- 68%
Employed ---------------- 89%
Average HHI ------------ $81,403

Loyal and Active Members
  • Spend an average of 16 minutes on our site per use

A Viral Marketing Powerhouse

  • Over 700,000 messages posted on our community boards each month
  • Brides are responsive to advertising and regularly recommend vendors, brands, products, and services to each other

On a Year-Long Spending Spree

  • Spend an average of $28,000 on the wedding
  • Spend over $4,000 on the honeymoon

Unmatched Visibility

Connect your brand to the millions of engaged couples who visit every month with a multitude of opportunities:

  • Banner Branding: high-profile real estate
  • Email Marketing: the right message at the right time
  • Sitelets & Sweepstakes: unique, lasting impressions
  • Sponsorships: contextual, maximized targeting
  • Online Directories: drive sales & high-quality leads
  • High-level Promotion: deals & offers
  • Surveys & Research: tap into a valuable audience

Request a national media kit via email or give us a call at (212) 515-3552.
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