It’s very hard to look at your website objectively because you’re too close to the project. You have the Curse of Knowledge…once you know something, it’s hard to operate as if you don’t. This form will help change how you look at all websites, which will then allow you to see your site from the eyes of your prospects. Your goal is not getting more traffic on your website, it’s better traffic, and then converting that traffic into sales. Most wedding professionals concentrate on the look of, rather than the marketing on, their websites. As you visit other websites, not just wedding websites, start writing down what you like and, more importantly, what you don’t like on those sites. Use these pages to take notes…then review this list at least once a week to analyze how your own website is doing.
Click here to download the worksheet.
http://www.theknotinc.com/tkmi/articles/2009-10-29-improving-your-website-worksheet.aspx