These proprietary research reports offer several distinct advantages:
- An enthusiastic sample base resulting in inordinately high response levels: reflects a significant majority of U.S. brides annually
- Robust data sets offer the ability to "slice and dice" the data in numerous ways without compromising data integrity
- Cogent, relevant analysis from a company that knows and understands the bridal industry
Each study offers the potential for customized data and/or analysis, with proprietary questions available to charter participants.
The 2008 Real Weddings Study
Our annual real weddings study is the largest and most comprehensive of its kind. Over 18,000 couples who married in 2008 responded and filled us in on everything having to do with their special day including wedding spend, services hired, reception and ceremony details and so much more. Email us to request more information.
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Category Offerings Include:
2009 Registry Study: Available now! With over 12,500 respondents, this study provides a comprehensive look at the Registry process from decision through completion, with the possibility for retailer and category specific analysis. Email us to request more information.
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2009 Honeymoon Travel Study: Available now! This deep dive into Honeymoons asked over 8,500 respondents about planning, behavior and attitudes surrounding this all important post-wedding trip. Custom data slices by honeymoon location, demos, accommodation brand, etc. are available. Email us to request more information.
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2009 Destination Weddings Study: Available now! An in-depth look into this niche and much talked about segment. Over 2,200 destination wedding brides across the U.S. were surveyed about their destination wedding motivations, choices and behaviors. Email us to request more information.
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2009 Jewelry Study: Available now! Engagement rings, proposals, wedding bands, oh my! With nearly 10,000 recently engaged or married respondents, this study explores the jewelry preferences, choices and attitudes surrounding the engagement and wedding events. Custom data slices are available. Email us to request more information.
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2009 Bridal Fashion Study: Available now! Designed to understand the many facets surrounding the $5+ billion bridal fashion market, the Bridal Fashion Study captures responses from over 5,000 brides and covers topics ranging from gown details to search and purchase process to the ‘hearts and minds’ of brides. Custom data segments are available. Email us to request more information.
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2009 Health and Fitness Study: Available Now! With over 5,000 respondents, this study provides a detailed look into the behaviors and attitudes of brides when it comes to exercise, diet and general health from before to after the big day. Email us to request more information.
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2009 Beauty Study: Available Now! A thorough exploration of beauty--for both the wedding day and everyday life. Nearly 5,000 brides chimed in with their beauty choices, behaviors and attitudes on cosmetics, skin care, hair care, fragrance and more! Email us to request more information.
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